Pure February 2012

Imagine our excitment when we discovered on arrival Saturday 11th February to set up the stand at Pure that 4….yes, 4 of our loved and adored AW12 COLLECTION pieces had made it onto the WGSN catwalk.

I’ve attached our favourite image to show you….

It was great being part of Pure and showcasing our range. As you can see the paper fans from the photo shoot were recycled to good effect on the stand. We were amazed and flattered by comments from the public over the stand design…see what you think and let us know.

We also had our Preview of AW12 Collection on the stand too and it was great to get feedback and a reaction to the pieces.

A Huge Thank you to all our new and established customers for visiting us at Pure…and to all the crew behind the scenes that made the show possible !



Progress for Pure!

This week we are concentrating on setting the wheels into motion for Pure….

So far it has been hectic organizing our look book and price list for Pure for SS12. We have done a huge mail out in preparation for the show.

I’ve also persuaded our in house model and muse to do a guest appearance wearing some of our AW12 ‘Boadicea the Warrior Queen’ collection. Looking Fab CN !!


Tomorrow i have the stand imagery to collect from our friendly printers in Coldharbour lane in preparation for Saturday. I also have meetings with potential customers in the London area. Its all go.

In between this I’m expecting delivery of some of the AW12 collection – hot off the press! I have two styles to mock up in our stunning print so i’ll be dusting off the sewing machine to magic something up that is worthy of going on the stand…. wish me luck!