Privacy Policy

1. Privacy Policy

We are committed to protecting and respecting the privacy of all visitors and users of this website, this policy sets out how we will treat your personal information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We will only use your personal information in accordance with this privacy policy and applicable current data protection laws. By submitting your information and using our Website, you consent to the collection, storage and processing of your personal information by us in the manner set out in this privacy policy. You should print a copy of this privacy policy for future reference.



We may collect, store and use the following kinds of personal information:

(a) You can visit the site ( without telling us who you are or providing us with any personal information.
(b) We will collect information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services (including your name, telephone number, home address, email address, in addition to the above, we also ask for delivery address, and payment method details);
(c) We will collect information that you provide to us for the purpose of registering with us (including your name, and email address);
(d) If you have chosen to subscribe to our website services, such as email notifications and/or newsletters we will offer you advanced notice of sales, new merchandise, store openings and other Valour & Valkyrie news. Email addresses provided to us are only used internally for the purpose of sending you communication from Valour & Valkyrie. We respect your privacy rights and will not sell or rent your email address to other companies. If you would like to unsubscribe from our email list by clicking the links or, please contact us at direct at We will remove your name from our email list as soon as possible.
(e) any other information that you choose to send to us;


We use cookies and similar technologies to collect information about the pages you access or visit. A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.  We use cookies to better understand your use of the Valour & Valkyrie website so that we may continue to refine and improve the website.  The information collected through cookies may be combined with other identifiable personal information (such as demographic information) from our records and other sources. We may use this combined information for future marketing initiatives and to help us improve our website presentation.

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information.  Google’s privacy policy is available at:

Our payment services providers may also send you cookies.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies.   Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.



Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use information held about you to:

·       provide you with products or services that you request from us or which we feel may interest you,

where you have consented to be contacted for such purposes;

·       carry out our obligations arising from any contracts entered into between you and us;

·       notify you about changes to our service.

·       enable your use of the services available on the website;

·       to communicate with you regarding goods or services purchased from the website;

·       send you email notifications concerning deliveries

·       send to you our newsletter and other marketing communications relating to our business by post or,

where you have specifically agreed to this, by email or similar technology

(you can inform us at any time if you no longer require marketing communications);

used to identify any individual user;  and

·       deal with enquiries and complaints made by or about you relating to the website;

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

All our website financial transactions are handled through our payment services provider, Sage Pay of which you may also choose to pay with PayPal.  You can review the SagePay and PayPal privacy policy at and respectively.  We will share information with SagePay and PayPal only to the extent necessary for the purposes of processing payments you make via our website and dealing with complaints and queries relating to such payments.


When you contact us with a question, feedback or other comment, you may be asked for information that identifies you, such as your name, address and telephone number. We collect this information to verify your identity and to help us promptly answer your question or respond to your comments or feedback. We may retain this information to assist you in the future. We also may use your feedback, suggestions and comments to monitor and/or improve our products or website.



We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the personal information you provide to us without your consent.



Your privacy is important to us. We maintain reasonable administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorised service providers who require such information for the purposes described in this Privacy Policy.



We may periodically update this Privacy Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. We will treat your personal information in accordance with the Privacy Policy in place at the time your information was collected.  You should check this page occasionally to ensure you are happy with any changes.



You may instruct us to provide you with any personal information we hold about you.  Provision of such information will be subject to:

the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes by email at any time.  In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.



If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to